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FASTSIGNS transformed a steam plant with striking temporary signage for a large-scale event
People throughout time have created visuals to communicate a variety of messages. From Native American pictographs to Egyptian hieroglyphics, there has always been the desire to share messages in a visually pleasing way. Not only did graphical representations communicate a message, they also conveyed aesthetics. Consider the tapestries that hung in castles during the Middle Ages and fast forward to the modern era with advertising visuals covering stores and buildings in downtown Manhattan.
Visual communication’s evolution has become the foundation for the techniques employed today. Each historical moment has led us to today’s wide-format printing, also called grand format or large-format printing.
This method can be applied to everything from murals to windows and walls, banners, car wraps and more. So whether you’re just curious about making your brand larger than life or want to dive in and create an impactful experience for your audience, here are some things to consider on your road to creating a successful visual campaign.
Benefits of Large-Format Visuals
Whether you need branding, visibility or want to enhance an experience, these are just a few of the benefits that result from using large-format visuals in your signage plan.
Branding
You can welcome visitors and quickly convey your brand style with the use of large-format signs that not only say who you are but communicate even more through color, font and design. In an effort to become more memorable in the minds of customers, creating this type of signage enables you to elevate your branding and stay in the minds of those who see your large-format graphics.
Visibility
In a world with limited attention spans, a business needs to do everything it can to stand out and attract visibility. Large-format signage offers a bold solution with creative and eye-catching designs that easily turn customers’ heads. From sharing your brand message to highlighting promotions, you can keep your business at the forefront of prospects’ minds.
Enhancing an Experience
From wayfinding to dynamic displays, another important benefit that large format visuals provide is the ability to take the guest experience to an entirely new level. Through these expansive canvases, businesses can create a visual experience that resonates with an audience. Never underestimate the power of wide-format graphics, an option to make their jaws drop.
Temporary Option for Events
Large graphics can also be ideal for events, customized to fit the atmosphere or theme in a wow-worthy way. They can leave a memorable impression on attendees. The fact that they are temporary means they can quickly and easily be removed post-event, ensuring a seamless transition to the original setting. As a result, they are an incredible solution for any organization or business wanting a big impact that also minimizes permanent effects.
What Makes Large-Format Applications Successful?
Large-format applications are a special kind of visual feature. For a successful endeavor, there are a few factors to take into consideration. From location to texture on your sign, here are just a few of the elements that can make a ho-hum visual into a wow-worthy statement piece.
Location
The location of a conversational wall graphic or huge mural can play a significant role in its success and impact its exposure. To maximize visibility, focus on installing these types of custom signs in high-traffic areas, including bustling shopping areas or a business entrance. It’s also important to pay attention to the angles and direction of sight that your viewers will have toeffectively capture their attention. The strategic and prominent placement of large graphics increases recognition for your brand and provides lasting audience impressions.
Lighting
Lighting pairs with large-format signage to add another layer of impact and visibility. Consider the lighting that will be present above, below and around an installation. You can even add a lighting element in or outside of a space to ensure that grand-format graphics are seen at any time of day. The proper use of lighting will not only elevate the graphics’ visual appeal but can also enhance main messages and features. Light, then, can be used as a tool to woo viewers’ eyeballs and attention, guiding them to focus more effectively.
Texture and Depth
Texture can be added to large-format signage to create enhanced visual appeal. Various materials such as raised elements, finishes, plant materials or dimensional letters can produce a tactile effect that not only creates interest and attention but also causes people to interface within an environment. Depth and texture create an impression on anyone and solidify brand messaging through the sense of touch and sight.
Discover Large-Format Signage Possibilities
There are a million and one possibilities for a business to enhance brand visibility and impact. One way to do that is through large-format graphics. These visuals provide a transformative catalyst for audience engagement and branding, setting yourself apart from the competition and leaving an impression. When noteworthy elements from lighting to location are considered in your grand-scale ideas, you have the power to bring visual experiences to life.
FASTSIGNS is exactly the local signage partner you need when searching for "sign companies near me," that provide wide-format signage to elevate your brand visibility and impact. Learn how FASTSIGNS can help you Make Your Statement(™).